Twenty years of friendship. Two careers that
turned out to be two halves of the same vision.
In early 2025, AI search went from a novelty to a force, surging from near-zero to 15% of all searches almost overnight. AI Overviews started appearing in Google. ChatGPT usage was exploding. A few days before GPT-4.5 launched, Stephen sketched out a machine on paper that would become Attractify.
The idea was simple: businesses already know their industry better than anyone. What if there was a system that turned that expertise into the content AI platforms are looking for and can actually recommend? Results-driven, measurable, and affordable enough to pay for itself in months. With this goal, they created a system that feeds LLMs the highest value, completely human written content while simultaneously getting the most helpful businesses that actually want to answer their customers' questions to win the recommendation and be rewarded with a sale from a customer who has already been helped by them.
Stephen and Logan have known each other for 20 years. When the idea took shape, they realized they each had exactly the skillset the other didn't. Stephen brought 15 years of marketing strategy and a track record of driving millions of dollars in measurable revenue. Logan brought 15 years of BI experience with complex data analytics and e-commerce development to build the data infrastructure, tracking systems, and content pipeline from scratch.
The stack turned out to be far more complex than that original sketch (data accumulation, structuring, content creation, optimization, distribution, complex attribution, and feedback loops through results-driven analytics). But Logan's background in BI and data warehousing meant Attractify was built on real infrastructure from Day 1, not duct-taped APIs. The mission hasn't changed.
Co-Founder & CEO
Stephen has 15 years of marketing experience, from content production and social media, to managing national campaigns for brands like Hot Wheels to leading performance marketing at a startup agency where he helped drive a 12.1x average ROAS across every ad dollar spent in the first year.
He left traditional marketing because he never wanted to sell false metrics. His efforts have driven millions of dollars in revenue across agencies and in-house roles, and he saw the gap for an affordable solution that could actually move the needle and pay for itself within months.
AI visibility proves to have the lowest barrier to entry with the highest ROI of any singular strategy he has implemented. That's why he built Attractify around it. As AI search changes daily, he is constantly working to optimize the user experience while enhancing the systems analysis to drive better results for each client.
Co-Founder & CTO
Logan has 15 years of experience in BI, data analytics, and e-commerce development. He started in web development, worked at Sony PlayStation / Sony Interactive Entertainment in the Product Development Services Group, and in 2017 founded Guthrie Solutions, a consultancy focused on e-commerce operations and data infrastructure.
Over eight years he built a client roster spanning healthcare, nutraceuticals, and e-commerce. He led six-figure platform migrations, delivered data warehouse implementations connecting platforms like BigQuery and Databricks, and managed critical vendor transitions under tight deadlines.
When Stephen brought him the idea for Attractify, Logan designed and built the entire technical stack from scratch: the citation tracking engine, the analytics pipeline, the content systems, and the AI infrastructure that powers everything Attractify delivers.
"Marketing that doesn't help your customers is just scammy sales wrapped up in fancy graphic design and manipulative copy. We built Attractify so your real expertise becomes your biggest competitive advantage."
Help your customers find you by being the most useful answer in your industry.