The AI Search Blog
Insights on GEO, AI visibility optimization, and the future of organic search.
Generative Engine Optimization: Beyond Traditional SEO
The landscape of online visibility has fundamentally shifted, demanding a new approach beyond traditional SEO.
How ChatGPT Decides Which B2B Vendor to Recommend
When a buyer asks ChatGPT or Perplexity to recommend a vendor, the AI evaluates specificity, expert signals, and semantic tone — not SEO rankings. Here's exactly what it looks for.
Video, AI Visibility, and Going from Invisible to Recommended
YouTube is the most heavily indexed video platform for AI citations. Here's how video drives AI visibility, what it looks like when a B2B company starts getting recommended, and how to start this week.
Why B2B Websites Are Losing Organic Traffic in 2025
AI overviews now appear on 60–80% of Google searches, intercepting roughly 60% of B2B buyer traffic before it reaches organic listings. Here's what changed and what the data shows.
Why Traditional SEO Isn't Enough for B2B Anymore
B2B companies that only invest in traditional SEO are competing for a shrinking share of buyer attention. AI search optimization delivers better results — including better SEO — in less time.
AI Isn't Killing Organic Traffic — It's Exposing Bad Content
HubSpot lost 70-80% of their traffic. Content farms are dying while specialists thrive. Quality now matters more than ever in the AI era.
AI Traffic Converts 4.4x Better Than Organic. Here's Why.
AI-referred traffic converts at 4.4x the rate of traditional organic search. Discover why AI recommendations create pre-qualified leads and what this means for your marketing ROI.
Getting Into GEO Now Is Like Starting SEO in 2007
The early mover advantage in AI search optimization is massive. Here's why GEO represents the same opportunity that SEO did in its golden era.
Stop Optimizing for AI. Optimize for Humans Being Helped by AI.
Technical SEO tricks won't save thin content. The winning GEO strategy is simple: share genuine expertise that helps people. Here's why authentic knowledge beats algorithmic gaming.
We Tracked 315 AI Searches Across 5 Platforms. Here's What We Found.
A deep dive into real AI citation data from a B2B manufacturer: 21% citation rate, 143 AI referrals, and more traffic from ChatGPT than Bing.