Blog
How AI search chooses who to recommend
Research and practical guidance on AI search visibility: how ChatGPT, Perplexity, Gemini and Google's AI Overviews choose which businesses to recommend.
Future-Proofing Your Content for AI Search & Generative Engines
The landscape of digital visibility is rapidly evolving, with AI search optimization (AEO) and generative engine optimization (GEO) becoming paramount.
October 10, 2026 · 20 min read
How Buyers Use ChatGPT Before Choosing B2B Vendors
In today's competitive B2B landscape, the longevity of lead generation is paramount.
October 7, 2026 · 17 min read
AI Search Optimization: A New Era for B2B Vendor Selection
The landscape of B2B vendor selection is undergoing a profound transformation, driven by the increasing integration of AI search.
October 4, 2026 · 9 min read
B2B Vendor Selection: The AI Search Revolution
The landscape of B2B vendor selection, particularly for contract manufacturers and highly regulated industries, is undergoing a significant transformation
October 1, 2026 · 12 min read
- AI VisibilityContent MarketingGEO
Generative Engine Optimization: Beyond Traditional SEO
The landscape of online visibility has fundamentally shifted, demanding a new approach beyond traditional SEO.
April 22, 2026 · 13 min read
- AI VisibilityB2B MarketingChatGPT
How ChatGPT Decides Which B2B Vendor to Recommend
When a buyer asks ChatGPT or Perplexity to recommend a vendor, the AI evaluates specificity, expert signals, and semantic tone — not SEO rankings. Here's exactly what it looks for.
March 29, 2026 · 6 min read
- AI VisibilityB2B MarketingYouTube
Video, AI Visibility, and Going from Invisible to Recommended
YouTube is the most heavily indexed video platform for AI citations. Here's how video drives AI visibility, what it looks like when a B2B company starts getting recommended, and how to start this week.
March 29, 2026 · 8 min read
- AI VisibilityB2B MarketingGEO
Why B2B Websites Are Losing Organic Traffic in 2025
AI overviews now appear on 60–80% of Google searches, intercepting roughly 60% of B2B buyer traffic before it reaches organic listings. Here's what changed and what the data shows.
March 29, 2026 · 5 min read
- AI VisibilityB2B MarketingSEO
Why Traditional SEO Isn't Enough for B2B Anymore
B2B companies that only invest in traditional SEO are competing for a shrinking share of buyer attention. AI search optimization delivers better results — including better SEO — in less time.
March 29, 2026 · 7 min read
- ContentData
AI Isn't Killing Organic Traffic — It's Exposing Bad Content
HubSpot lost 70-80% of their traffic. Content farms are dying while specialists thrive. Quality now matters more than ever in the AI era.
March 9, 2025 · 9 min read
- ConversionData
AI Traffic Converts 4.4x Better Than Organic. Here's Why.
AI-referred traffic converts at 4.4x the rate of traditional organic search. Discover why AI recommendations create pre-qualified leads and what this means for your marketing ROI.
March 9, 2025 · 8 min read
- GEOStrategy
Getting Into GEO Now Is Like Starting SEO in 2007
The early mover advantage in AI search optimization is massive. Here's why GEO represents the same opportunity that SEO did in its golden era.
March 9, 2025 · 10 min read
- PhilosophyStrategy
Stop Optimizing for AI. Optimize for Humans Being Helped by AI.
Technical SEO tricks won't save thin content. The winning GEO strategy is simple: share genuine expertise that helps people. Here's why authentic knowledge beats algorithmic gaming.
March 9, 2025 · 9 min read
- Case StudyData
We Tracked 315 AI Searches Across 5 Platforms. Here's What We Found.
A deep dive into real AI citation data from a B2B manufacturer: 21% citation rate, 143 AI referrals, and more traffic from ChatGPT than Bing.
March 9, 2025 · 11 min read